How quick will politicians be to utilize this new way of communication?
Suddenly, it seems, podcasting has broken through to a new level. The BBC's first published podcast chart reveals that the Radio Four Today programme's main interview was downloaded more than 400,000 times last month, second only, among BBC programmes, to Radio One's Chris Moyles Show. But the real change is in the way other media groups are now using podcasts to challenge broadcasters such as the BBC. ...continues here!